Privacy Policy

Pacific Spine & Rehab ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit pacificspinerehab.com, contact our Oceanside or Carlsbad clinics, or receive care from us. Protected Health Information (PHI) is governed separately by our HIPAA Notice of Privacy Practices.

Information we collect

• Information you give us: name, phone, email, date of birth, insurance details, accident or injury details, and appointment requests submitted through forms or by phone.
• Automatically collected: IP address, device and browser type, pages viewed, referring URL, and approximate location, gathered via cookies and similar technologies.
• From third parties: insurance carriers, attorneys involved in personal-injury claims, referring providers, and analytics or advertising partners.

How we use information

• Schedule visits, verify benefits, and coordinate care.
• Respond to inquiries and send appointment reminders.
• Process first-party (PIP/MedPay) and third-party personal injury claims.
• Improve our website, services, and marketing.
• Comply with legal, regulatory, and safety obligations.

Sharing information

We do not sell personal information. We share information only with service providers that support our operations (hosting, analytics, scheduling, billing), with insurers, attorneys, and providers involved in your claim or care, and when required by law.

Your California privacy rights (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, disclose, and (if applicable) sell or share.
• Request a copy of the personal information we have collected about you in the prior 12 months.
• Request deletion or correction of personal information, subject to legal exceptions (medical records are retained per California and federal law).
• Opt out of the "sale" or "sharing" of personal information. We do not sell or share personal information as defined by the CCPA/CPRA.
• Limit the use of sensitive personal information.
• Be free from retaliation for exercising your rights.

To exercise these rights, call (760) 240-9010 or email privacy@pacificspinerehab.com. We will verify your identity before responding and reply within 45 days. You may designate an authorized agent to submit a request on your behalf.

Shine the Light (Cal. Civ. Code §1798.83)

California residents may request a list of categories of personal information disclosed to third parties for their direct-marketing purposes in the prior calendar year. We do not disclose personal information to third parties for their direct marketing.

Cookies and tracking

We use cookies and similar technologies for site functionality, analytics, and (where consented) advertising. You can control cookies through your browser settings. Our site honors Global Privacy Control (GPC) signals as an opt-out of sale/sharing where applicable.

Data security and retention

We use administrative, technical, and physical safeguards designed to protect your information. We retain records for the period required by California medical-record retention laws and applicable insurance, tax, and legal requirements.

Children's privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children without parental consent.

Changes to this policy

We may update this policy from time to time. The "Last updated" date above reflects the most recent revision.

Contact us

Pacific Spine & Rehab
Privacy Officer
2103 S El Camino Real, Oceanside, CA 92054
(760) 240-9010 · privacy@pacificspinerehab.com